Marketing Strategy Assessment
Name
First
Last
Email
Phone
Business Name
Commutative advantages
Price
Service
Speed
Customer Service
Knowledge Experience
Location
Target Customer
Corporate
Private
Don't know
Level of engagement
1 visit / meeting / exchange
1 - 3 visits / meetings / exchanges + 1-2 followup
4 or more exchanges
on average what level of engagement is required to complete the sale
Primary source of awareness
Street Level signs
Word of mouth
Partners
Community events and outreach
Forums and boards
Partnerships and influencer connections
Demos
Advertising
Is there an existing community that can support your business?
Yes
No
I don't know
Are you part of local business memberships?
Yes
No
I don't know
Are you dependant on proximity to your customers?
Yes
No
I don't know
Do you offer products that have strong brand loyalty?
Yes
No
I don't know
Is your service/ product seasonal
Yes
No
In bad weather my traffic will be reduced?
True
False
Do you have a customer retention strategy?
Yes
No